Transforming Philipp Humm's YouTube Growth
Philipp Humm is a renowned storytelling coach and author who helps individuals and businesses master the art of storytelling. Despite consistently posting content on YouTube, he struggled with unpredictable video performance, low engagement, and inconsistent views.
Inconsistent video views despite regular uploads.
Low engagement rates on videos.
Challenges
Lack of a strong hook in video editing.
Ineffective thumbnails with low Click-Through Rate (CTR).
Our Approach
When Philipp approached 9 Cuts Media, his YouTube channel had around 4,000 subscribers. We conducted a deep analysis of his content and identified a crucial gap. While his storytelling was strong, the editing lacked compelling hooks to retain viewers. To address this, we implemented the following:
Added engaging hooks at the beginning of videos, improving viewer retention.
Used dynamic cuts, on-screen graphics, and well-timed edits to enhance the flow.
Created a consistent editing style that aligned with Philipp’s brand.
Designed eye-catching thumbnails with high CTR to drive more clicks.
Views stabilized across all videos, creating a predictable and scalable growth pattern.
More likes, comments, and shares, leading to better YouTube algorithm performance.
Results
Philipp's channel skyrocketed from 4,000 to 70,000 subscribers in just 8 months.
Thumbnails designed by us resulted in a significantly improved CTR.
Conclusion
By refining Philipp’s video editing strategy, we not only improved his video engagement but also helped him build a loyal audience. This transformation is proof that great storytelling combined with strategic editing can create phenomenal growth on YouTube.
"9 Cuts Media transformed my YouTube channel. Their editing made my storytelling more engaging, and in just eight months, my subscribers grew from 4,000 to 70,000. If you want your content to stand out, they’re the team to trust!"
- Philipp Humm